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"Best Practices" for a successful event website

In today's digital world, an event website is more than just a platform for event promotion and registration. It is the heart of your event and offers guests a central point of contact for all relevant information. But what makes a successful event website? Here are the most important aspects you should consider when creating one.

April 22, 2024

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4 min

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Last edited:

December 2, 2024

Co-Founder

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Oniva

Why does your event need its own event website?

A dedicated event website is not necessary for every event, but as soon as the number of participants increases or the information becomes more extensive, it is indispensable. It offers numerous advantages:

Clear presentation of all event information
Round-the-clock accessibility
Digital registration option to increase efficiency
Professionalisation of the event branding
Possibility to easily update information
Simplified dissemination of the event to potential participants

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What are the most important points for creating an event website?

‍Responsive design: Make sure that your website is displayed optimally on all devices, especially mobile devices, as many participants will be accessing it during the event.‍
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User-friendly navigation: Design the event website so that important information such as date, location and registration options are easy to find. A clear structure and highlighting of highlights will convince potential participants to register.‍
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Visual branding: A consistent and appealing design strengthens the event branding. Therefore, use consistent colours, images and graphics to convey a professional appearance.‍
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Accessibility and inclusivity: Make sure your website is barrier-free and allows all users, including people with disabilities, to use it without any problems.‍
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Multilingualism: Provide an easy way to change the language setting to appeal to different target groups.‍
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Link to Google Maps: Integrate a link to Google Maps so that participants can easily find the event location.‍
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Dark mode: Also test the website in dark mode to ensure that the content is easy to read.‍
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Optimised loading times: Ensure fast loading times, especially if there is a high increase in traffic during the invitation mailing.‍
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SEO optimisation and social media integration: Improve the visibility of your website by integrating relevant keywords, meta tags and social media buttons.

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Conclusion

Creating a successful event website requires consideration of many aspects that can go beyond the capabilities of traditional content management systems. Therefore, using a specific event platform is often the best choice to ensure that your event leaves a lasting impression.