Why is VAT (value added tax) relevant for ticket sales at business events?
Selling event tickets generates revenue that may be subject to VAT. Proper handling of VAT is essential to avoid legal and financial risks. Organisers of business events should ensure that they are aware of their tax obligations and comply with them correctly.
What are the risks of not complying with VAT obligations?
Failing to comply with VAT obligations for business events can have unpleasant consequences for event managers, including:
- Financial penalties and back payments
- Loss of trust from partners and customers
- Legal consequences, potentially leading to fines
- Administrative effort required for retrospective corrections
When is a company considered VAT-liable as an event organiser?
VAT liability is handled differently across the DACH region. The following specifics apply to each country:
Germany
A company becomes VAT-liable if its annual revenue exceeds the small business threshold of €22,000. Certain non-profit events are exempt, but business events usually do not fall under this category.
Switzerland
VAT liability arises if a company generates more than CHF 100,000 in revenue worldwide. This also automatically applies to companies that organise events and sell tickets.
Non-profit, volunteer-led sports and cultural associations and charitable institutions are only liable for VAT if their revenue exceeds CHF 250,000. (Source) (Source)
Austria
Event organisers are subject to VAT if their revenue exceeds the small business threshold of €35,000.
What exemptions from VAT liability apply to events
VAT exemptions also vary by country. The following types of events are exempt from VAT under certain conditions:
Germany
- Events held by non-profit organisations
- Educational and training events, under certain conditions, primarily for legal entities under public law, administrative and business academies, adult education centres, non-profit institutions, and professional associations.
Switzerland
- Cultural events organised by non-profit organisations
- Educational events, courses, or seminars from recognised educational institutions
- Certain sporting events
Austria
- Non-profit events
- Cultural events with an educational purpose
Business events such as conferences or paid training sessions are generally not exempt from VAT.
What VAT rates apply to business events?
Germany
- 19% standard rate for business events
- 7% for cultural or non-profit events such as theatre performances or concerts
Switzerland
- 8.1% standard rate for business events
- 3.8% special rate for accommodation (e.g. event registration with hotel stay)
- 2.6% for certain reduced services (e.g. catering)
Special rule: For tickets including services such as entry and an aperitif, revenue must generally be itemised separately. If this is not possible, the total ticket revenue is taxed at the standard rate of 8.1%.
Austria
- 13% for cultural or sporting events
- 20% standard rate for business events
Which types of tickets are subject to VAT for business events?
- Standard tickets: Subject to the standard VAT rate.
- VIP tickets: Require special attention as they often include additional services such as catering. In Switzerland, these are subject to a reduced tax rate of 2.5%, while other components, such as event admission, are taxed at the regular rate.
- Sponsorship packages: VAT liability depends on the type of compensation provided.
How is VAT calculated on event ticket sales?
When calculating VAT for event ticket sales, the applicable national standard or reduced rates must be applied.
Example VAT calculation for Switzerland:
Ticket price: CHF 100 (including VAT)
Net revenue: CHF 92.50
VAT (8.1%): CHF 7.50
This example shows that whether event tickets are sold inclusive or exclusive of VAT can significantly impact revenue. The chosen pricing approach can have a substantial effect on ticket income.
What regulations apply to international events and cross-border ticket sales?
For international events, the place of service provision determines tax liability. If a German company organises a paid event in Switzerland, it becomes subject to VAT there.
For digital ticket sales, VAT regulations often follow the buyer’s country (EU rule). In any case, consulting a tax expert for international events is recommended.
What requirements must an event software fulfil to ensure VAT-compliant ticket sales?
Eine Event Software muss beim Verkauf von Event Tickets folgende minimalen Anforderungen erfüllen können:
- Auswahl des länderspezifischen Steuersatzes
- Anwendung von unterschiedlichen Steuersätzen pro Leistung (z. Bsp. Ticket, Hotel, Verpflegung)
- Generierung einer automatischen Zahlungsbestätigung nach erfolgter Zahlung mit der gesetzlichen Mehrwertsteuernummer des Event Veranstalters
Conclusion
An event software must meet the following minimum requirements for VAT-compliant ticket sales:
- Selection of country-specific tax rates
- Application of different tax rates per service (e.g. ticket, hotel, catering)
- Automatic generation of a payment confirmation including the event organiser’s VAT number after successful payment
We hope this guide has helped shed light on VAT for business events and wish you success with your next event.
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