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Event Registration Guide – The most important aspects for your event registration!

Event registration is critical to the success of an event. Without it, event organisers lack planning certainty. Smooth and effective registration gives attendees a worry-free event experience and event managers control and peace of mind. This blog post provides an overview of the most important aspects of event registration.

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May 28, 2024
5 min
Last edited:  
December 2, 2024
Portrait of Marc Blindenbacher

With over 20 years of experience in the event industry, both as an organizer and in the development of digital technologies for events, Marc combines his extensive expertise with a Master's in Digital Business Management and a Bachelor's in Business Administration with a focus on Marketing.

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#Event marketing #Event organization #Event technology
Co-Founder
Oniva
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Spectators at an event conference

Capacity

Capacity limits can be used to limit the number of seats for an event or individual registration options within an event, allowing for greater control.

When does it make sense to use capacity limits?

Limits are useful when capacity is limited. Limits can also help increase demand by making seats scarce. See also our blog post on event registration hacks.

What are the advantages of setting capacities?

Limits allow you to better control the number of attendees for your event. Limits allow you to better plan the entire event or individual sessions. Setting capacity ensures that overbooking does not occur.

What are the disadvantages of setting capacities?

Once the limit for your event is reached, no more attendees can register. As a result, you may lose potential attendees to your event. Even if you account for a potential no-show rate, you may not be able to reach your desired capacity. A waiting list can be a solution to this problem.

What should be considered when setting capacity?

Try to plan your event with as much flexibility as possible. If demand is greater than your capacity, you can make short-term adjustments to your event concept. If demand is lower, adjust your event location or order quantity. Note that if you enable the display of available seats on your event website and there are few registrations at the start of registration, this may discourage participants from registering.

Waiting list

A waitlist allows interested guests to be placed on a list if an event or event option is sold out. Interested guests can thus be placed on a waiting list in case seats become available due to cancellations.

When does it make sense to use a waiting list?

A waiting list is only useful if you have a fixed capacity and there is a certain probability that registered attendees will cancel their registration. A waitlist is useful when demand for your event or registration option exceeds supply.

What are the advantages of a waiting list?

The waitlist allows you to track potential people who are interested in attending your event or in one of the registration options. A waitlist also helps you track excess demand for an event or registration option. This allows you to adjust your event configuration to better meet demand.

What are the disadvantages of a waiting list?

By activating a waitlist, you automatically raise attendees' hopes that a seat will become available. If this is not the case, it can lead to disappointment.

What should be considered when using a waiting list?

It makes sense to set the number of waitlist spots in addition to the actual capacity limit. As mentioned above, an unlimited waiting list can lead to frustration among your target audience. Think about how many spots on the waitlist make sense, i.e. how many spots could realistically become available at a later date. In order to free up space for waitlisted attendees, there must be a way for registered guests to cancel their registration. Registered guests often do not decide until a few days before the event whether they will be able to attend. For this reason, it is a good idea to send a reminder email to registered guests some time before the event to let them know that they can cancel their registration.

For paid events, you also need to decide at what point in the process payment should be made. Ideally, payment should only be made after the guest has confirmed their attendance, otherwise refunds may have to be made.

Finally, it should be noted that a waitlist can also reduce demand for other registration options for the event. For example, a potential participant may only register for the waitlist for a fully booked option and not for an alternative option, which ultimately means that this person will not attend the event at all if there is no room.

Can a waiting list be automated?

Yes, a waitlist can be automated. Oniva offers an automated waiting list. This works by automatically inviting the first person on the waiting list to register for the event after a cancellation or deregistration. If that person does not register within the specified time period, the second person on the list receives a registration option, and so on.

Sessions

Sessions are individual programme items within an event that are used to design the programme. They can provide variety, such as breakout sessions, or contain individually selectable agenda items.

What should be considered with sessions?

Sessions offer the opportunity to provide participants with individual choices. The challenge is often to plan capacity in advance, when the exact interests of attendees are not yet known. A pre-registration survey can help and provide valuable information for better planning.

Accompanying persons

Accompanying persons are additional people who can be registered by participants during event registration. The number of accompanying persons can vary from one to several, depending on the event concept.

What should be considered when offering accompanying persons

In general, event communication only takes place with the main person, i.e. the person who has registered for the event. This also makes sense for privacy reasons, since accompanying persons cannot give their consent for event communication and data collection.

In the case of accompanying persons, it is also important to note that the attending accompanying person may change by the date of the event. Therefore, event attendees should be given the opportunity to change the accompanying person's information.

When registering for an event, a companion registration can add complexity if, for example, the companion does not arrive at the event at the same time as the primary attendee.

Registration form

The registration form is used to collect the guest information necessary to attend the event. Digital registration forms typically include at least first name, last name, and email address.

What information should be required on the registration form?

In general, less is more. Reducing the number of required fields will increase the registration rate and help you comply with privacy regulations regarding data collection. However, depending on the event, some information may be required to attend the event, for example, to correctly place a catering order based on food preferences or to send information to attendees' smartphones during the event. Please note that the registration form involves data collection and you will need to include your privacy policy to obtain attendee consent.

What are additional queries in the registration form?

Additional queries are required information (such as meal preferences) that attendees must provide in order to attend the event. Another example might be whether or not the event registration includes dinner.

Registration deadline

The registration deadline is the date by which attendees can register for an event. In practice, there is often a difference between the date by which organisers would like to receive feedback and the actual registration deadline. By moving up the registration deadline, organisers hope to achieve greater planning certainty. However, an early registration deadline may result in late registrations from interested attendees.

Which registration deadline should be chosen?

The actual registration deadline depends on the event concept. If you need to communicate the number of attendees to your business partners, and this has an impact on costs or resources, it makes sense to coordinate the registration deadline with your business partners. If you have a business event where this component is not important, you may want to leave registration open until the event date to allow for unplanned registrations.

Tip: The registration deadline can contribute to perceived scarcity. See our blog post on event registration hacks.

Deregistration deadline

In addition to the registration deadline, you can also set a cancellation deadline. After registration, guests can cancel their booking until the cancellation deadline. Cancellations after the cancellation deadline can be costly, because a reduction in the number of attendees at that time will result in costs to the business event supplier.

However, disabling the cancellation option can also have a negative impact on no-show rates. If a guest is actually unable to attend, they will be counted as a no-show if they are unable to cancel.

Which cancelation deadline should be selected?

Cancellation deadlines should be coordinated with event suppliers as they are primarily related to resource planning.

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Largest room capacity (seated):
7,700

The Congress Center Essen offers three congress centres with a total of 28 adaptable spaces, including ten halls and thirteen conference rooms, providing flexible solutions for congresses and conferences of various sizes. Its direct connection to the Grugahalle and exhibition halls allows events for several thousand guests. Each year, around 800 events with a total of 80,000 attendees are held here, demonstrating the centre's versatility and capacity.

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Congress Center Leipzig

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Leipzig
Largest room capacity (seated):
10,000

The Congress Center Leipzig (CCL) is a premier congress venue, distinguished by its modern architecture, flexible room concepts, and direct connection to the Leipzig Exhibition Centre. With facilities for events of all sizes, high-quality event technology, and a comprehensive service offering, the CCL provides ideal conditions for national and international congresses. Its excellent accessibility and strong ties to science, business, and culture make it a key conference destination in Germany.

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HCC Hannover Congress Centrum

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Hannover
Largest room capacity (seated):
4,000

The HCC Hannover Congress Centrum is a historic yet modern congress venue with versatile space options for events of all sizes. With state-of-the-art event technology, a sustainable infrastructure, and excellent transport links, it provides ideal conditions for national and international congresses. The combination of historic charm and contemporary facilities makes the HCC a unique event venue in the heart of Hannover.

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Brunner Group
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Halle Messe

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Halle
Largest room capacity (seated):
8,000

HALLE MESSE in Halle (Saale) is a versatile event centre, ideal for congresses. With flexible halls and conference rooms that can be individually arranged with seating, stages, and screens, it offers tailor-made solutions for events. Thanks to its modern infrastructure and central location, HALLE MESSE is an attractive venue for successful congresses and conferences.

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Halle Messe
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ICM Internationales Congress Center Munich

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Munich
Largest room capacity (seated):
3,000

The ICM – International Congress Center Messe München is a cutting-edge congress venue, distinguished by flexible room concepts, first-class technology, and a capacity for up to 6,000 participants. Directly connected to the Munich Exhibition Centre, it provides ideal conditions for international congresses, conferences, and corporate events. With sustainable infrastructure, top-tier service, and state-of-the-art event technology, the ICM sets new standards in professional event organisation.

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ICM
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Infinity Munich Ballhausforum

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Munich
Largest room capacity (seated):
2,750

The BALLHAUSFORUM at INFINITY Munich is one of the largest event spaces in the Munich area, featuring a 1,340 m² auditorium under an impressive glass dome, providing ideal conditions for congresses and conferences. It offers flexible room configurations for up to 1,400 seated guests in theatre-style seating or up to 2,750 people with 360° tiered seating. The adjoining hotel offers 40 additional event rooms and 439 guest rooms, ensuring seamless integration of accommodation and events.

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Kultur- und Kongresszentrum Liederhalle

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Stuttgart
Largest room capacity (seated):
2,100

The Kultur- und Kongresszentrum Liederhalle in Stuttgart combines listed architecture with a modernised conference area, providing an ideal setting for congresses. With 14 flexible meeting rooms and 5 halls accommodating up to 2,100 people, it enables a wide range of events. Its central location in Stuttgart’s city centre, direct hotel connections, and proximity to the Bosch-Areal with shops, restaurants, and bars offer attendees convenience and a variety of leisure options.

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Messe Karlsruhe

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Karslruhe
Largest room capacity (seated):
3,152

Messe Magdeburg is a modern exhibition and conference centre in Saxony-Anhalt, ideal for congresses. With three halls offering a covered exhibition space of 9,000 m² and an adjoining conference centre, it allows for flexible event planning for up to 2,314 people in theatre seating. Thanks to its high-end technical equipment and versatile room layouts, Messe Magdeburg provides optimal conditions for successful congresses and conferences.

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Messe Karlsruhe
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Messe Magdeburg

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Magdeburg, Herrenkrug
Largest room capacity (seated):
2,314

Messe Magdeburg is a modern exhibition and conference centre in Saxony-Anhalt that is ideal for congresses. With three halls, which together offer a covered exhibition area of 9,000 m², and an adjoining conference centre, it enables the flexible organisation of events for up to 2,314 people seated in rows. Thanks to its state-of-the-art technical equipment and variable room concepts, Messe Magdeburg offers ideal conditions for successful congresses and conferences.

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Messe Magdeburg
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Messe und Congress Centrum Bremen

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Bremen
Largest room capacity (seated):
3,400

The Congress Centrum Bremen offers flexible spaces for congresses and conferences of various sizes, with five halls, seven salons, four breakout rooms, and two foyers. Its postmodern architecture and playful details create an inviting atmosphere for professional exchanges. Thanks to its central location in Bremen and direct connection to the Maritim Hotel Bremen, organisers and participants benefit from short distances and a convenient infrastructure.

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Musik- und Kongresshalle Lübeck

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Lübeck
Largest room capacity (seated):
2,000

The Musik- und Kongresshalle Lübeck (MUK) is a multifunctional event venue offering 15 rooms for 10 to 3,500 people, providing diverse options for congresses, conferences, and exhibitions. Its flexible room layout allows for tailored solutions for different event formats. With a total space of 4,000 m² and a capacity of up to 2,000 people, MUK is an ideal location for a variety of events.

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MUK
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Rheingoldhalle

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Mainz
Largest room capacity (seated):
2,144

The Rheingoldhalle in Mainz is a modern conference centre with a total of 9,000 m² of flexible event space and over 20 meeting rooms, some of which are flooded with natural light and offer views of the Rhine. The largest room, the Kongress-Saal, has a floor area of 1,744 m² and can accommodate up to 2,144 people depending on the seating arrangement. Following its renovation, completed in 2021, the Rheingoldhalle features state-of-the-art technology, sustainable amenities, and flexible room configurations, making it ideal for congresses and conferences.

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Rheingoldhalle
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RuhrCongress Bochum

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Bochum
Largest room capacity (seated):
3,000

The RuhrCongress Bochum is a modern event venue in the heart of the Ruhr region, making it an excellent choice for congresses. With its flexible, state-of-the-art spaces, it provides the perfect setting for events of all types and sizes, from business and science to trade fairs. Thanks to its excellent infrastructure, cutting-edge event technology, and well-planned logistics, your vision can be brought to life professionally.

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Ruhrcongress Bochum
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Schwabenlandhalle

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Stuttgart, Fellbach
Largest room capacity (seated):
1,400

The Schwabenlandhalle in Fellbach, near Stuttgart, is a versatile cultural, congress, and conference centre, ideal for congresses. With a total of nine bright and fully equipped rooms, it offers flexible event spaces for gatherings of all sizes. The largest hall, the Hölderlin Hall, has a floor area of over 1,100 m² and can seat up to 1,400 people in theatre-style seating, making it particularly suitable for large congresses and conferences.

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Schwabenlandhalle
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Tempodrom

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Berlin
Largest room capacity (seated):
3,000

The Tempodrom in Berlin is a multifunctional event venue with impressive architecture, perfect for congresses. Its main space, the Grand Arena, accommodates up to 4,200 guests and features flexible room elements that create adaptable spaces for different event formats, including conferences and congresses. With its central location near Potsdamer Platz and its modern facilities, the Tempodrom offers excellent conditions for successful congresses and events.

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Tempodrom
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Uber Eats Music Hall

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Berlin
Largest room capacity (seated):
2,250

The Uber Eats Music Hall in Berlin is a state-of-the-art event hall, ideal for congresses and corporate events. With a standing capacity of up to 4,350 and seating for around 2,250 guests, it offers flexible space solutions for various event formats. The hall features excellent acoustics, optimal sightlines, and cutting-edge event technology, making it a versatile venue for conferences, product presentations, and corporate celebrations.

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myticket Jahrhunderthalle Frankfurt

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Frankfurt, Zeilsheim
Largest room capacity (seated):
3,000

The myticket Jahrhunderthalle in Frankfurt am Main is one of Europe’s largest private cultural initiatives and offers a variety of congress and conference spaces, including its impressive dome hall and several conference rooms. The dome hall spans 4,800 m² and can accommodate up to 3,000 people, making it ideal for large congresses. Additionally, the venue offers modern technology and flexible space concepts that can be tailored to different event requirements.

Is that all there is to consider?

Not quite, every event is unique. Contact us for a non-binding exchange about your event.

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