Helpful information for event managers.
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Date set, event location booked, agenda finalised, suppliers commissioned, event communication prepared - now all that's missing are the guests required for a successful event. But how do you make sure that your e-mail invitations really reach your target group?
Here are the eight best tips for a high delivery and open rate of event invitations.
Ensure that your email list consists of genuine and active contacts. Avoid purchasing email lists, as they are often outdated or filled with invalid addresses.
Sender reputation is an evaluation of an email sender's trustworthiness and quality by email providers and servers. It is based on various metrics and signals that assess the activities and behavior of the sender. A good sender reputation is crucial for successful email delivery, as email providers like Gmail, Outlook, Yahoo, etc., consider the sender's reputation when deciding whether to deliver an email, move it to the spam folder, or block it.
Implement SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to ensure that your emails can be correctly authenticated by servers. IT personnel responsible for DNS can assist with this.
Send emails from your official company domain. In the context of events, this could be something like "events@company.com". Avoid sending via NoReply sender addresses and free, web-based email sender addresses like @gmail or @hotmail.
Do not use words or phrases associated with spam, such as "Exclusive Meetup," "Special Offer," "Free," "This is not spam." Do not use more than two conspicuous punctuation marks in the subject line (! + ? % etc.).
Use clear, meaningful subject lines and a trustworthy sender name to improve the open rate.
Who wouldn't want to be addressed personally? Add personalised content if possible and address your target audience by name. Only send your event invitation to the relevant audience.
Attachments can pose potential security risks and are blocked by many companies or intercepted by spam filters. Additionally, they are often not user-friendly, as they can adversely affect the user experience, especially on mobile devices. Instead, use links to files or send embedded content.
By implementing these measures, nothing stands in the way of successfully sending out your event invitations. Good luck!
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