Helpful information for event managers.
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What changes does the digital age bring for business events? The fact is, with rapid technological development, almost nothing is the same anymore. In this article, we would like to highlight the most important effects of digitisation on business events.
The customer journey has been heavily influenced not least by the development of event software solutions. A holistic “event experience chain” is also playing an increasingly decisive role in business events. The experience starts with the first information about the event for the visitor. The aim is to offer visitors a unique, continuous and surprising experience both before, during and after the event. Visually presenting a business event over the entire period of time can help to build up the dramaturgy up to the event accordingly.
In the analog age, events were still tied to the respective location. Only those who were there themselves could “experience” an event. Today, however, thanks to powerful event internet solutions or the 5G mobile radio standard, interested parties can follow events on their device at any time and from anywhere. Live replays and individual camera positions create new opportunities to experience an event from your own perspective. It is also possible that there is a distinction between the options at the event itself and the viewers at home in front of the screen. Moving images have therefore become even more important. Cost-efficient production technologies, which also allow organisers with a small budget to produce content for their event, make a relevant contribution to this.
The digital age has produced a variety of new digital solutions for planning and organising corporate events. Be this a digital guest management solution, event apps, live voting systems or live streaming solutions. The question of whether and, above all, how such systems can be used sensibly and efficiently is not always easy to answer. In order to make an informed decision, we recommend focusing on the visitor experience and considering where which systems need to be connected for a seamless event experience.
Today, digital marketing campaigns make it possible to obtain analyses of marketing efficiency down to the smallest detail. Of course, this transparency does not stop at event marketing. As a result, marketing controlling is also becoming increasingly important at events, with the desire to be able to measure the efficiency of event management measures. Possible KPIs can include the satisfaction of visitors to an event or the effective number of new customers that were acquired with an event. Read more about this in this post.
Events are not always characterised by a high level of sustainability in terms of environmental performance. However, digitisation can also remedy this issue in particular. This starts with the fact that event invitations or event tickets are no longer sent by post but digitally and continues with the option of making the event available via live streaming in order to reduce travel emissions. Knowledge of the “no show rate” indicator also helps to prevent “food waste.” Even after the event, you can improve your own event sustainability by providing content.
In conclusion it can be stated that the actual, emotional event experience will probably never be completely replaced digitally. However, digital technologies offer countless opportunities to make the event experience more surprising, easier and more emotional. The use of appropriate event solutions in the context of business events also helps you to make your event processes clearer and more efficient while saving time and money.
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