Helpful information for event managers.
Discover exciting articles about the implementation of unforgettable events.
Event websites serve as the digital flagship for any event. They consolidate all relevant information in one central place, providing participants with easy access to key details. A professionally designed event website can significantly increase registrations and enhance the overall guest experience. In this blog post, we take a closer look at the importance of event websites and showcase inspiring examples for a professional appearance.
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In 2023, approximately 2.2 million conferences, congresses, and events took place in Germany, attended by around 311 million people in total. This marks a renewed growth in the German event market compared to 2022 but remains below 2019 levels. Before the pandemic, roughly 2.9 million events were held with over 400 million attendees. (Source: Statista)
At Oniva, we anticipate a further increase in the number of events in 2025. In particular, we expect the number of physical events to continue to grow, as events significantly contribute to achieving marketing and communication goals. You can read more about why we believe events are the superior marketing method in this article.
he growing number of events means that event organisers must use the right tools to achieve the best possible results in event marketing. A key component of this is event websites.
An event website is specifically designed to promote and host events. It serves as a central platform to provide participants with all key information about the event and typically includes direct registration or ticket purchase options.
Unlike regular websites, event websites usually offer more than static information. They feature interactive elements specific to events and may include multimedia content like images, videos, or audio files to visually communicate the event's core message.
In essence, an event website acts as a hub to enhance efficiency in event organisation and communication, ensuring a seamless experience for participants.
An event website is indispensable for professional event organisation. Regardless of event size, creating your own event website makes sense for the following reasons:
Professional event software tailored to the unique processes and needs of events is ideal for creating an event website. Alternatively, a content management system (CMS) can be used, offering more design freedom but often with limitations in integrating registration and ticketing functionalities. Learn more in our blog post about the pros and cons of using a CMS for event registration. When high flexibility and special registration logic are required, using an iframe for event registration can be advantageous. In any case, it’s essential to compare the registration requirements with the capabilities of your CMS early on.
The following details are essential for every event website:
Depending on the event type, additional information might be beneficial, such as:
Here are six examples of event websites that, in our view, contribute to an excellent event presence:
The annual Marketing & Brand Day by Swisscom highlights innovative developments in brand management and marketing. In the morning, employees gather for inspiring internal and external keynotes. The afternoon is dedicated to interactive workshops and exciting showcases from Swisscom and select external companies.
This event website impresses with a fresh design and a clear layout of the comprehensive daily programme. Participants can view speakers, see other attendees, and connect with them beforehand.
Source: www.oniva.events
The Artefact Film Festival focuses on artificial intelligence (AI) in film production. Held in Paris and organised by Artefact and mk2, it celebrates films created with generative AI tools. The event website stands out with its modern design, featuring subtle animations that align perfectly with the theme of AI and film.
Source: https://artefact-ai-film-festival.com
The Adelaide Film Festival (AFF) is a major Australian film festival held in October and November. Established in 2003, the two-week event takes place in various cinemas across Adelaide. On visiting the event website, gripping film trailers immediately set the tone for the festival. Comprehensive information from previous years and subtle sponsor integration ensure a professional appearance.
Source: https://www.adelaidefilmfestival.org
DMEXCO (Digital Marketing Expo & Conference) is Europe’s leading event for digital marketing and technology. Held annually in Cologne, it brings together top professionals and innovators from the digital economy, marketing industry, and technology sector. The event website not only provides information about the upcoming event but also offers a VOD library on marketing and technology topics.
Source: https://dmexco.com
Inbound25 is the next edition of the annual INBOUND conference, organised by HubSpot. The three-day event focuses on current trends and strategies in marketing, sales, and AI. Highlights include inspiring keynotes, practical workshops, breakout sessions, product launches, and live demos by HubSpot. The event website provides an extensive overview and additional content from past conferences. The ticket purchase process is well-integrated but could be streamlined further to reduce barriers.
Source: https://www.inbound.com
The OMR Festival is an annual digital economy event held in Hamburg. The next edition, #OMR25, will take place in May 2025, featuring top speakers from digital business, pop culture, banking, sports, and politics. Highlights include live concerts, networking opportunities, and multiple stages.
The event website excels with its comprehensive information about the festival. Notable features include marking favourite speakers without requiring login and direct contact options for exhibitors, enhancing participant and exhibitor networking.
Source: https://omr.com/en/events/festival/
Oniva is an event software solution that allows you to create a professional event website in just a few clicks, among many other features:
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Discover how Oniva can elevate your events. Contact us for a free demo.
Discover exciting articles about creating unforgettable events.
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