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Campaign groups allow you to create and manage a target audience independently of event communications.
Campaign groups are comparable to newsletter series based on a shared target audience with unified branding and settings. They enable the organization and structuring of marketing campaigns without being limited to specific events.
Access to campaign groups: Only platform admins have the authorization to create campaign groups. A campaign group can be requested with the corresponding premium license in the support portal.
Platform admins can create new campaign groups by navigating to campaign groups and adding a new group. When creating a campaign group, admins need to specify basic information such as the name and the authorized personnel.
Campaign groups allow sending marketing materials to a specific target audience, independent of individual events. Campaign admins can create and manage content within the campaign group to effectively communicate the desired message.
By using campaign groups, admins can ensure consistent branding across all marketing campaigns, leading to a cohesive brand presence. Settings such as the sending time and templates can be established and managed within the campaign group to ensure the smooth delivery of campaigns.
Kampagnengruppen ermöglichen Marketingkampagnen effektiv zu organisieren und zu verwalten, ohne dabei auf einzelne Events beschränkt zu sein. Durch die Nutzung von Kampagnengruppen können Unternehmen eine konsistente Markenpräsenz aufrechterhalten und gezielte Marketingbotschaften an ihre Zielgruppen senden.
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